Autotrader new features added to Dragon2000 Portal
Autotrader have introduced a couple of new selling tools for dealers within their Autotrader Portal, which are now available within Dragon2000 Portal.
Key Selling Points
Dealers can list the top 3 things that make their vehicle special – such as a full service history, rare specification options or a new setup of premium tyres.
These show prominently within the Autotrader vehicle advert.
Price Commentary
This is a new content area that will appear on the product page under “Seller’s comments’ directly alongside the Price Indicator label. Dealers can highlight the additional value drivers included in the price, like OEM approved benefits, extended warranties or exceptional preparation standards.
Having this additional information displayed right beside the Price Indicator label will make it easier for buyers to better understand the price point of your vehicle.
This content can be templated within your Autotrader Portal at a dealership or brand-level, so you can apply it to your adverts instantly.
Changes in Dragon2000 Portal
Within the Advertising tab, Autotrader section you will find the 3 Key features and the Price Commentary.
If you have setup a price commentary template within your Autotrader Portal, any linked vehicles in Dargon2000 Portal will display the information.
Editing the price commentary in Dragon2000 Portal will update the content in Autotrader portal and vice versa due to our real time 2 way feed.