If you advertise to AutoTrader, we can setup a live feed from your DragonDMS to your AutoTrader account.
All advertising information for your vehicles will be entered into DragonDMS, and if you have selected to advertise that vehicle to AutoTrader, we will send the information straight to them to advertise.
AutoTrader Live Feed
Benefits of advertising to AutoTrader through DragonDMS:
- It is a live feed so any changes made will be sent straight to AutoTrader.
- AutoTrader specification and valuation look ups can be performed in the DMS free of charge.
- Key information will be returned from AutoTrader such a price indicators, status of the vehicle and more.
- One stop shop for all of your advertising information – click here to see what other third party advertisers we send feeds too.
How to set up the feed
To set up your feed to AutoTrader, you will need to contact our Support Team and provide them with your AutoTrader Dealer ID (DID). Please let us know if you have multiple DIDs with AutoTrader. Our support team will then contact AutoTrader on your behalf.
AutoTrader can only have one feed from a third party, so be aware that if you are currently feeding to AutoTrader from another source, the feed from DragonDMS will replace this feed.
As part of the set-up process, we will do a one-off import from AutoTrader to DragonDMS. This will transfer across any advertising information for your vehicles from AutoTrader and add this to the relevant vehicle records in DragonDMS. If the vehicle record does not exist, we will create it as part of the set-up.
This process will ensure that all your stock in both DragonDMS and AutoTrader match.
If the vehicle already exists in DragonDMS, the following will be updated from AutoTrader Portal:
- Advertising text
- Attention grabber
- Advert price
If the vehicle has any images uploaded in DragonDMS, then the photos will not be overwritten with images from AutoTrader Portal.
Two Way Live Feed
From August 2024, any new accounts set up to advertise to AutoTrader will automatically be set up with a Two Way feed. This means that you can create your vehicles and advertising information in either DragonDMS or your AutoTrader Portal.
If the vehicle is created and advertised to AutoTrader in DragonDMS, we will send that vehicle straight to AutoTrader. If you create the vehicle advert in your AutoTrader Portal, the vehicle record will then be created in your DragonDMS along with all of the advertising information. You can update and make changes to the advertising information in either DragonDMS or AutoTrader Portal and both systems will be updated.
Existing dealers who would like to move to the two way AutoTrader feed should contact our Support Team.
AutoTrader Specification and Valuation Checks
When adding a vehicle into stock via DragonDMS, you will be able to run AutoTrader Specification and Valuation lookups free of charge.
- Specification – This will provide a list of the standard spec that the vehicle comes with. You will also be provided with a list of the option features that the vehicle may have. You can tick the applicable options for that vehicle. This will help AutoTrader provide the relevant price indicators.
- Valuations – This will show the AutoTrader Retail, Trade and Part Exchange valuation prices. The optional features selected will be taken into account on the valuation provided.
Both checks can be completed when adding the vehicle into stock or once the record has been created.
AutoTrader Advert Options
When selecting to advertise your vehicles to AutoTrader in DragonDMS, you will have 3 options:
- AutoTrader Live Advert – If selected, a live advert will be created and the vehicle will be searchable on AutoTrader (subject to availability with your AutoTrader quota). When ticked, the AutoTrader Portal option will be automatically selected.
- AutoTrader Profile Page – The option will display the vehicle on your AutoTrader Profile Page but the advert will not be live or searchable. Ticking the option will automatically tick the AutoTrader Portal option as well.
- AutoTrader Portal – Live Updates – This option will send the vehicle to your AutoTrader Portal only. A live advert will not be created.